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NAD Rules in L’Oréal’s Favor

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By: TOM BRANNA

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The National Advertising Division determined that L’Oréal USA acted properly in working toward the discontinuance of certain in-store advertising. The advertising in question was challenged before NAD by The Procter & Gamble Company. P&G took issue with advertisements featuring visuals of model’s lashes and product performance claims related to eyelash length and volume. P&G asserted that the visuals were identical to those that appeared in Canada and the UK, together with a disc...

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